Writing for the web

Probably more people see your web pages than any of your other documents, so you can't underestimate the importance of the information they contain. When people go online for information they want to find it quickly, and they only want to have to read it once. If your web pages are poorly thought out and badly written, readers are likely to go elsewhere for the goods or services that you offer. In short, your web pages could be doing irreparable harm to your organisation.

Our one-day Writing for the web course teaches delegates how to communicate clearly and effectively to screen readers. We look at how people's reading behaviour changes when they go online, how to plan your message with the web in mind and how to write it in a clear, user-friendly way.

Throughout the course we use real examples from the web - good and bad - to illustrate the principles of effective web design and writing. We can also round off the course by reviewing some pages from your own site, and helping the delegates suggest improvements.

Course programme

Welcome and introductions
What's different about writing for the web?
What do readers expect and want?
Planning your part of the web site, and your pages
Using plain English
Using everyday words
Keeping sentences short
Making your writing personal
Writing 'actively'
Lists
Putting it all together - reviewing pages from your own site
Review and close

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- charges