Ten ways to promote your own business . . .

. . . using our plain English booklets.

Giving customers gifts is a great way to maintain customer loyalty. Many organisations give away pens, mugs, coasters, mouse mats and so on. These are all handy little articles, but how long is it before customers forget that they are even there? They hardly add to the customer's quality of life, do they?

Give your customers one of our writing guides and they will use it over and over again. It will help them write more clearly and concisely, and more importantly, it will help them develop a better relationship with their customers. So they would be delighted to receive a free copy of one of our booklets from you.

We can arrange for your own logo, address details and introduction to be added to the booklet, so that it's your name customers associate with it. Details of your own product range and an order form can appear at the end.

There are many ways you can use booklets to promote your business. You can:

1	Generate cash flow by reselling them.
2	Send them to your branch offices, subsidiaries, store managers, franchisees, satellite offices, members of your trade association, and your senior management team. They will know who to pass them on to.
3	Package them with a product you sell, to give extra value.
4	Use them as your Christmas gift, thanking customers for their business (much more imaginative than a calendar or diary).
5	Mail them to your prospect list to stay in touch.
6	Leave them as a 'thank you' after a sales appointment.
7	Distribute them at trade shows.
8	Offer them as an incentive for completing a questionnaire or survey.
9	Give them away free with any purchase during a specific time, or with a certain purchase amount, or for opening a new account.
10	Provide copies to people and organisations who can refer business to you.

For more information about how you can buy bulk copies of our guides, please

e-mail us
phone us now on (44) 114 257 1400
fax us on (44)114 257 1528.

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