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The plain English approved logo - the sign of Plain English

Do your documents and website carry the plain English approved logo?

What plain English can do for your organisation

If you used plain English in your emails, web pages, letters, reports, leaflets and forms you could save thousands of pounds this year. If those documents aren't as clear as they could be, you could be losing money and customers – year after year. It is as simple as that.

How much time do your people spend communicating with each other, with customers, with prospective customers? How many messages do they produce in a day, a week, a year? If those messages aren't clear, think how much time they could be wasting. Does your organisation suffer from any of these problems:

These problems used to plague most organisations, but over the last two decades a 'culture of clarity' has been gaining ground all over the English-speaking world. In the United Kingdom, government departments, banks, insurance companies, local councils and many other organisations have realised that clear communication is actually a good idea. Instead of writing to impress or confuse, they are now writing to inform and explain. They are using plain English to do this.

We're proud to have been part of this change. Since 1996 we've been helping all kinds of organisations to use plain English and reap the rewards through cost savings and improved customer relations. However big or small your organisation, we have the resources and skills to help you.

If you think you might need our help, why not contact us today? After all, your competitors may be using plain English already.

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Latest blog posts

Are your documents damaging your chances of success?

Most organisations take their documents for granted. They get so used to them that they stop seeing them from the reader’s point of view. Unfortunately, if your documents are unclear, or contain mistakes in spelling or punctuation, the cost to your organisation can be enormous . . .

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@DaveWordcentre
Which research: 'Bank staff can’t give customers basic information about the Financial Services Compensation Scheme' http://bit.ly/1jD8i8Q
@sarasiobhan
I got a copy of the changes to be made in learning disability provision in Oxfordshire and can’t understand a word of it. #jargon #pathways #plainEnglish
@DaveWordcentre
Consultancy that took upfront fee of £165 per customer for council tax banding challenges helped in just 1% of cases http://bit.ly/OZXnMS
@EricAuthor
Terrible #conference #jargon:coalface, "to knife and fork", "inverse segue way", "results are skewered by..", "secret sauce" #givemestrength #plainEnglish
@WhichConvo
99% of you said companies should scrap high-rate no's for customer helplines in 2013 http://whi.ch/130zF9y In 2014 banks told to ditch them
@BBCr4today
“Only 20%” of NHS Trust boards say they use complaint information to review & improve patient safety -Julie Mellor, health service ombudsman
@caseyturner
Just included the phrase "enhanced shareability" in this plan. Yes, I hate myself too right now. #jargon #socialmedia #plainEnglish
@DaveWordcentre
How many times an article is liked or shared online bears no relation to how much people actually read it http://bit.ly/1oQw608
@DaveWordcentre
FCA: many customers are confused about costs and pay too much for #overdrafts. http://bit.ly/1qwGB4b Overdraft market worth £8bn a year. #plainEnglish
@DaveWordcentre
#plainEnglish tip: Help your readers find what they are looking for quickly. Use contents lists, headings & sub headings, and bullet lists.
@bpacampaigns
Long awaited bailff reform aims to raise standards and eliminate agressive bailiffing http://ow.ly/vxZjq
@DaveWordcentre
The real cost of funds: five hidden charges. Fund managers say they charge 0.75pc but the real costs are far higher http://bit.ly/1hlgZYh #plainEnglish
@DaveWordcentre
FCA: Three quarters of financial advisers fail to give clients enough information about the cost of their services http://bit.ly/1mUZde1 #plainEnglish
@nathansmith
I have been hearing people use the word "leverage" as a verb with increasing frequency. But it is a noun. Perhaps I missed the memo. #jargon #plainEnglish
Judge asks for plain English version of bankruptcy plan for Detroit's public workers ahead of vote on pension cuts http://bit.ly/1pVPSSU #plainEnglish
@paul_lester
"We are segregating the delivery of the solution along architectural lines" - best email today #jargon #worklife #plainEnglish
@dentalhealthorg
When you're reading the labels remember that ‘no added sugar' doesn't necessarily mean that the product is sugar free http://www.dentalhealth.org/tell-me-about/topic/caring-for-teeth/diet …
#plainEnglish
FCA to get tough with payday lenders "Our processes will probably force about 1/4 of the firms out of the industry." http://bbc.in/1gWNFY2

#plainEnglish tip: Always read through and revise everything you write. No one gets it right first time. Then have someone check it for you.
@AlanaMitchelson
Feel free to drop in a full stop & resist urge of running circles around the point you're trying to make #academic #jargon #incomprehensible #plainEnglish

http://www.patientopinion.org.uk An independent site where you can leave feedback about yr experiences of UK health services, good or bad. Great idea!
@GPSParamedics
"Vibrant hub initiative strategy". Ehhh?. #jargon #nonsense (cc )
#plainEnglish

Just reading a sentence. As Eric Morecambe nearly said: "it's got all the right words, but not necessarily in the right order" #plainEnglish
@GPSParamedics
"The social strategy is an initiative of the integral overall marketing mix" sorry WHAT? #jargon #nonsense
#plainEnglish
@elainebeare
Richard Branson Says To Avoid Business Jargon - Business Insider http://ow.ly/uM6dx #business #jargon
#plainEnglish

#jargon alert: if the new owner of your #football club talks about 'this brand' that's an amber alert; 'this franchise' = definite red alert #plainEnglish
@Money_Morley
Disturbing and repulsive: A 26 yr-old jobseeker tried to add a senior exec of a job bank on LinkedIn. Her response... http://bit.ly/1kFlSdB

Which? research: people are facing a distressing 'maze of confusing advice and information' when seeking care http://bit.ly/1eOF1oB #plainEnglish
@jamesfm55
As @einstein might say, we need to spend more time clarifying what our question is, before trying to answer it. #nhsparticipation
#plainEnglish

#plainEnglishtip When you’ve finished writing, read it aloud. If there are probs with complex or unusual words, you’ll hear where they are.

Which? research: despite Ofgem's suggested 'simplified' tariffs only 1 in 3 people tested could find the best deal http://bit.ly/1hi99uv #plainEnglish
@pearlsofgenius
I hate the phrase "in terms of". Take a look at this paragraph. #jargon
#plainEnglish
@Al_roar
If you want the public to really care about what you do, cut the indecipherable #jargon.... Embedding a dignity intervention tool' indeed!
#plainEnglish

Which? research: a third (34%) of people who have had a problem with public services in the past year didn’t complain http://bit.ly/1cBAwCu

FCA to review payday lenders' debt-collection practices. Over a 1/3rd of payday loans are repaid late or not at all. http://bit.ly/1qv6cgC
@WhichCampaigns
Do you think it’s unfair that payday lenders charge huge fees for late payments? Sign our petition http://whi.ch/CleanUpCredit

Reply from a health-info site when I pointed out that their articles could be a lot clearer: 'Oh, we've no budget for that!'. #plainEnglish
@MichaelGillie
From an unnamed council: "These targets will be inexplicably linked to the monitoring regime for the strategy" #bureaucracyhowlers
#plainEnglish
@MichaelGillie
in my 1st week in housing, I had to go and inspect some properties listed as "reverse staircased" #NHFComms14 #plain English

#plainEnglish tip: Aim for an average sentence length of 15 to 20 words. Try to have no more than one or two ideas in most of your sentences
@RoyAtkinson
Jargon doesn't make you sound smarter; it makes you sound the other thing. - RA #jargon
#plainEnglish
@tweatirs
So "assembly on site" meant "take the protective covering off"!
#plainEnglish
@AdeleAngle
Agency trying to woo my company cheerfully offers to do all our "ideating." Let me slap somebody.
#PlainEnglish #plainlanguage

It always amazes me how many organisations think their documents are great just because _they_ can understand them ok. #jargon #plainEnglish
@hanligeyser
Just for future reference, there is no such word as "ideate" #advertising #jargon
#plainEnglish

#plainEnglish tip: write ‘actively’ rather than ‘passively’. For example: ‘the boss closed the door’, not ‘the door was closed by the boss’.
@CliveAndrews
No one says their car "has faulted". No one says their phone "has faulted". Yet rail companies tell us trains "have faulted". #jargon
#plainEnglish

Excellent blog by @adrianshort from 2012 on building better council websites -- just as relevant today http://bit.ly/1gMGpK8

UK Cabinet Office & search engines to crack down on copycat sites that charge for services gov't provides for free http://bit.ly/1hBxbm6
@myelvy
BBC to Ross McEwan of RBS: "Are you going to cut branches?" McEwan: "Branch numbers are trending off..." #plainenglish

FCA publishes tough new rules to govern the conduct of payday lenders and debt management companies. http://bit.ly/1obqo36

Vote in the People's Choice Award for best #plainEnglish summary of a science paper #A2Ucomp http://wp.me/p1zNUn-KM via @SDenegri
@WhichCampaigns
It's shocking that some of the biggest #energy companies are sitting on millions of pounds worth of families' cash http://whi.ch/NC7EOT

Ofgem tells #BigSix energy firms to return £400million to consumers from closed accounts http://bbc.in/1fNS0uv

#plainEnglish tip: Use everyday, familiar words whenever you can. Don’t use a complicated word where a simple one will do the same job.
@CllrJeremyRowe
Can anyone help me rid the world of the phrase "transformational change"? What next, eggy eggs? Handy hands? #jargon
#plainEnglish
@WhichCampaigns
We're urging MEPs to reject the Common European Sales Law today as it will reduce the rights of UK consumers
@LA_Manager
What on earth does risk stratification in a health and social care context mean? #jargon
#plainEnglish
@petemoorey
Payday lenders refuse to act after @WhichCampaigns calls for default fees to be reduced. Time for the FCA to step in: http://www.which.co.uk/campaigns/money-payday-loans-overdrafts/FCA-must-intervene-on-high-default-fees/ …

If the label 'National Insurance' is 'misleading' and should be changed, what can we say about 'Value Added Tax'? http://dailym.ai/1fikI1T
@paullewismoney
The taking-money-off-people-without-them-noticing departments will be on overtime after MIFID II plans for honesty and clarity passed by EU.
#plainenglish
@jessicalbecher
Yes! #jargon #credibility "hijacking normal words and using them in odd ways to make them sound "businessy."
#plainenglish

Which? petition to get insurers to also show cost of previous year's insurance on renewal notices http://bit.ly/1bocudw #plainenglish

New NHS data-sharing scheme in England for medical records delayed by six months due to poor impact of comms campaign http://bbc.in/1mrp291

#plainEnglish tip: Plan your report & get yr plan approved. Then no one can say ‘what you’ve written is great, but it wasn’t what I wanted’
@GPSParamedics
"Engage an understanding of the strategy loop". Your daily nonsense talk from people who don't understand #plainenglish #business

Despite the fuss and advance publicity, fewer than a third of adults remember getting the NHS leaflet on data sharing http://bbc.in/1gAtMDm
@EdwinUkama
When meetings are boring I like to write down #jargon people use. Unpack the process, at the coalface, good callout, create space to align
#plainenglish
@PenmanMirror
40% of consumer insurance complaints are upheld by the Financial Ombudsman so worth using if you're fighting for flood damage pay out.

Pension firms guilty of not using #plainEnglish when selling annuities to consumers, says Financial Ombudsman Service http://bit.ly/1iW4SPv

#plainEnglish tip: If a lot of people are going to read your document, always test it first on a representative sample of the readership.
@SatishKTM
Key note speech is turning into key word speech. #jargon #gibberish
#plainEnglish

Banks & building societies using high-rate phone numbers for their flood helplines. Nice that they're as humane and public spirited as ever.
@AnchorBarbie
30 seconds into this meeting and I've heard "deliverables" 4 times.... #jargon #gonnabealongday
#plainEnglish

#plainEnglish tip: If you’re using a Q&A approach, always ask questions that real people would ask. Then make sure you actually answer them.

Thought you knew what 'affordable' meant? Think again, if it's 'affordable housing' you have in mind http://bit.ly/LrcCwq #misleading #plainEnglish

Are your documents damaging your chances of success? Why you need to use #plainEnglish http://bit.ly/1eD4cdg

Is it unreasonable to get irritated when writers keep using 'those' when they mean 'people'? #offputting #plainEnglish please

Good article about how using #jargon and not #plainEnglish can destroy your business http://bit.ly/1eiJVgA Applies to any profession/field.

That's the problem with editing medical leaflets - when a furniture firm emails me about a 'new stool collection' I just don't want to know.
@adrianshort
Always bothered by designers who don't give a monkey's about web accessibility for people with disabilities. Not their problem = no problem.
#plainEnglish

Why do medical leaflets read like an interview with a well-meaning but patronising doctor? Authors too close to the subject! #plainEnglish

Dilbert on #managementspeak and #jargon #plainEnglish http://bit.ly/1blVfUs

#plainEnglish tip: Use bullet lists to help important information stand out, to make choices clear and to break up complicated sentences.
@InekaH
Work is a #jargon spouting factory: 'keep it top line', 'email me by COB', 'we need more shape-shifters'...Shape-shifters...really?!
#plainEnglish
@WhichCampaigns Any changes to #phone contract terms, pricing or otherwise, must be communicated clearly & transparently say @Ofcom http://whi.ch/1eSHLlG
#plainEnglish
@MartinShovel
I was a bit confused when I came across this in our hotel bathroom because down our way, we call it soap
#plainEnglish

#plainEnglish tip: Read your writing out loud and ask yourself "Is this what I would say to someone if I was able to talk to them instead?"
@WhichCampaigns
High charges are one of the biggest factors that tip borrowers into a spiral of debt. Help us #CleanUpCredit http://whi.ch/1foRWmV

HS2 sent nearly 150 letters telling people they would need to move out of their homes for 203 weeks. They meant “two or three weeks”.#whoops
#plainEnglish
Which? survey: a year on from the horsemeat scandal, councils are struggling to enforce hygiene rules http://bit.ly/1a42YvI
@jacintam
It seems we are past the point of being humans that our elected officials are accountable to- now we are simply, "the taxpayers." #jargon
#plainEnglish
#plainEnglishtip Don’t forget your manners. Say ‘please’ when you want your readers to do something. This also helps you avoid being abrupt.

Which? believes payday lenders are 'acting unlawfully' by charging excessive default fees. Unfair Contract Terms regs http://bit.ly/1eA7TBB

#plainEnglish tip: To have an workable sentence you only need one idea. So always use short sentences to make punchy points & ask questions.
@WhichCampaigns
The high level of complaints & volume of #PPI cases going to the @Financialombuds show that the banks still need to transform their culture @melissadewitte
Is that a job description or fortune cookie advice? Sometimes I can't tell. #jargon
#plainEnglish
@jamestarbit
Ugh - the report I am reading from a consultancy (who shall remain nameless) just used 'dashboard' as a verb. #jargon #lingobingo
#plainEnglish

30% off our online and downloadable products til 31 Jan. Please use coupon code 71F25F8D at checkout http://bit.ly/1hveJNV #plainEnglish
@scottjehl
Accessibility is not something we add to a website, but something we start with and risk losing with each enhancement. It is to be retained.
#plainEnglish

To 'demise' someone when you mean 'sack', just one winner of The Irish Times 2013 Golden Flannel awards http://bit.ly/JYAmaE #plainEnglish #jargon

Strange how everyone thinks they get too many #emails from colleagues, but no one ever thinks they send too many . . .
@eshanikumbhani
User centred design approach. Human centred design. I've heard this so much in #2013 #jargon #plainEnglish

Why do managers keep saying 'this football club' instead of the name? Is it because they come and go so quickly they forget where they are? #plainEnglish
@WhichCampaigns
We need to make ticket companies end unfair #ticketfees. The more signatures, the louder our voice: http://whi.ch/PlayFair cc @robinince

Some of biggest UK retailers giving consumers incorrect information on their rights under the Sale of Goods Act http://bit.ly/IYe5d8 #plainEnglish

#plainEnglish tip: Always remember to ‘talk’ to your reader, so that your writing will appear warm, human and friendly -- just like you!
@paullewismoney
Payday lender fined £175,000 by Information Commissioner for illegal spam texts http://goo.gl/CGnoVv

Which?: fees for booking tickets online are often hidden and unclear, and 80% of recent customers feel ripped off. http://bit.ly/1c8WKKU
#plainEnglish
"Scalable" is my favorite word. *jumps off bridge* #buzzwords
#plainEnglish
@gusstrand
When did useful hints and tips become “hacks”? #lifehack #jargon #webculture
#plainEnglish

#plainEnglish tip: When you read your writing, ask yourself ‘How would I *feel* if I was the reader? Am I creating a good impression?’
@johnny_mcc
If anyone wants to know why uk education is failing then turn bbc breakfast on now. We are good because "we teach the whole child!" #jargon
#plainEnglish

Wish people being interviewed would stop saying 'absolutely' when they just mean 'yes'. #plainEnglish
@dobson_BN
"Bench marking, working SMART, moving forward" are all redundant phrases in my opinion #jargon
#plainEnglish

#PlainEnglish tip: Plan it, write it, read it, rewrite it, forget it (24 hrs), reread it, rewrite it, have it proofread, test it, publish it
@shanemuk
Lots of people are now operating or have expertise "in this space"… did I miss a memo?? #jargon
#plainEnglish

Why do the words 'robust and transparent' immediately make me suspicious? #jargon #lipservice
#plainEnglish
#plainEnglish tip: A form is a substitute for a well-planned interview. Ask simple, sensible questions and you should get sensible answers.
@sudhvir
Talk on 'intelligent procurement for infrastructure delivery & network outcomes' is really 'how to widen roads' #jargon
#plainEnglish

Supermarkets are still promoting confusing and misleading 'deals' despite commitment not to. http://bbc.in/1h04MaM
@ajcdeane Term just used in a meeting: "let's gameify this" #jargon
#plainEnglish
@notanna1
Is it just me? I'm getting increasingly annoyed by the use of the adjective 'robust' in HE context to masquerade feeble procedures #jargon #plainEnglish
@allyc375
@TheKingsFund Sick of hearing "we are putting the patient at the centre". Do not wish to be "put" anywhere thanks #kfpatientexp
#plainEnglish
#plainEnglish tip: Talk *to* your readers, not about them. So use ‘you’ instead of ‘applicant’, ‘claimant’, ‘borrower’, ‘tenant’ and so on.
NHS England warns GPs to stop using expensive 084 numbers for patients' calls to surgeries http://bit.ly/1ecBOUa

Only 15% of consumers trust energy companies to act in their best interests. Which? survey http://bit.ly/19pFHBp

Really despicable rent arrears notice, full of #jargon. And look at the threat to involve social services. Appalling. #plainEnglish
@bowesays
Some of these research articles should rename their "discussion" section to "ramblings." #jargon #wordy #bye
#plainEnglish
Which? calls on the chancellor to use autumn statement to cut the big six energy companies down to size.http://bit.ly/1hpjiaT
@tim_waterman
Let's have ownership, place, and community FULLY instead of 'a sense' of place, ownership, or community, for crying out loud! #urban #jargon
#plainEnglish

Just done a great #plainEnglish training day with teachers at infant school, but all sitting on tiny chairs around tiny tables. Brilliant!

#plainEnglish tip: When you’ve finished writing, read it aloud. If there are any problems with complex language, you’ll hear where they are. #jargon
@FarazHassan
We have to flagpole this to manage expectations before close of play. Its a total no-brainer paradigm shift. http://bit.ly/18Jz2Sg #Jargon
#plainEnglish

#plainEnglish tip: If your topic is complex, use a mind map to organise the info. This will also give you a detailed plan for your document.
@WhichCampaigns
People should be in control of their credit – @TheFCA must put a stop to unsolicited increases in credit limits #CleanUpCredit

Article taking council to task for suggested new department names, eg 'works' now = 'infrastructure services' #jargon #plainEnglish http://bit.ly/1aJzy13
@brianlrichards
The phrase "laser-focused" appeared in the transcripts of 250+ earnings calls/investor events in 2013. #jargon
#plainEnglish

#plainEnglish tip: Plan first. Decide what you want your doc to cover, who you want to read it, and what you want them to do as a result.
@BBCNormanS
Someone has just invited me to "an ideation workshop." I kid ye not ! Aaaaaagh #plainenglish
#jargon

70% of travel firms using high-rate phone numbers for customer services or complaints. Which? http://bit.ly/18QRfwf8
@swxver2
Two posters in the enterprise centre. Poster 1 says 'Great Minds Think Alike'; the second says 'Think Differently'. #cliches #jargon
#plainEnglish

#plainEnglish tip: If you can start your message by saying ‘Thank you’ then do. It’s polite and you've immediately involved your reader.

Some companies still charging rip-off surcharges for booking by credit card. Which? survey http://bit.ly/17AYoB8

If staff complain that your customers can't fill forms in correctly, the problem's likely to be with yr forms not yr customers #plainEnglish #jargon

#plainEnglish tip: Even well-educated people get confused or ‘switch off’ when faced with #jargon. So don’t show off: use everyday language.
@AttractaMooney
Working my way through a pile of emails with example after example of jargon. It really riles me. Plain English please #assetmanagement
#plainEnglish #jargon
@insight72
Try and go for a whole day at work tomorrow without saying the word "communicate" - I bet you can't. #plainenglish #jargon

Online #plainEnglish phrase book. Use this coupon code 9BCEDF9D to get 30% off a year's subscription http://bit.ly/XqeOHF

Notice how focus of this article is on patients' 'ignorance' of #jargon rather than Drs' inability to communicate #plainEnglish
@sparkymono
"The premium material fits athletically" ... What does that even MEAN? #jargon #notbuyingit
#plainEnglish

#PlainEnglish tip: Don't write or edit by numbers. Really care whether the reader understands you. There's no substitute for caring!
@WhichCampaigns
We want supermarkets to help people find the best deal by displaying simpler pricing. Find out about our campaign http://whi.ch/16HC06e

Record low numbers switching #fuel suppliers. Proof that #tariffs so confusing that people have given up comparing? http://bbc.in/1eK2FGS
@1Jeremyadams
CCTV is a "city management tool" says drone on #r4today programme. #jargon
#plain English

@ProfJoeKimble Interesting that focus of article, and quotes, is on patients' 'ignorance' rather than Drs' inability to communicate clearly #plain English
@ProfJoeKimble Quote from Dr: " . . . we need to provide all of the necessary tools to facilitate understanding". Who is cause of problem?
@ProfJoeKimble
Study: few understand even basic medical terms. Article offers other advice & approaches. #healthlit #plainlanguage
#plain English
#plainEnglish tip: Put yourself in your readers’ shoes. Ask ‘what do they know about this topic?’ & ‘what are their likely reading skills?’
@WhichCampaigns
We're just 7 away from 15,000 signatures for our energy #campaign! Help us achieve simple #energy prices: @EmmaBullimore
Seriously TFL? 'Please extinguish all smoking materials immediately'. Because 'Please don't smoke' was so unclear #plainenglish #stratford @RichardatKF
When is a bus not a bus? When it's a 'passenger transport unit' of course. #jargon #aberfoodfest

#plainEnglish tip: Don't take yourself too seriously. It's hard to write clearly and sound pompous at the same time.

Survey of careers advisers highlights CV mistakes. Most common one is not to tailor the CV for each vacancyhttp://bbc.in/14yynRG

#plainEnglish tip: Don’t write ‘those’ when you mean ‘people’ – eg ‘this is for those who …’. And use a ‘you’ approach if you possibly can.

#plainEnglish tip: Don’t 'inflate' your language because you’re writing to someone important. It’s your ideas they want, so keep it simple.
@Davecannell
This morning moi is firstly perusing something about #benchmarking. Does this involve woodwork? Is this what we do in a #workshop? #jargon:)
@alfcollins
Copying correspondence to patients wrong way round. Write to patients in plain English and copy to clinical teams
#plain English

Which? wants extended warranties to be covered by the same rules as other insurance-type products. Not the case yet http://bit.ly/18VI2RG

#plain English tip: Don’t use complex language just because your topic is complicated - all the more reason to use a straightforward style.

Saw new Jamie Oliver book 'Save with Jamie' in Waterstones with the price sticker covering the word 'with'. Not sure this will boost sales
@TiffanyIRL
I really hate the term "best practices", and I will faithfully hate all of its future incantations. #jargon

#plain English tip: When you write, you’ll be giving people information that is new to them. So don't use language that may be new to them.

#plain English tip: Imagine you are talking to your reader. Think ‘what would I say if this person was sitting opposite me?’ Write that.

Just got an email signed off 'vest wishes'. Well, it is getting cooler out there . . .

Why do organisations expect their staff to write well, even though most of them never get any training? #plain English #traininghttp://bit.ly/18zcT6F
@WhichCampaigns
We've had 25,000 signatures for our Costly Calls campaign! We all want to see an end to expensive customer helplines: http://whi.ch/CostlyCalls

Rather than making #publicsector cuts, how much would #councils save if they made sure all their communications were in #plain English? #training #editing
@henryhtapper
@RalphPensions a sliding scale of engagement is available for institutions that decide to explore ESG issues.” #pensions #jargon #fail
#plain English

#plain English Tip: using ‘you’ in your writing immediately tells the reader ‘this is relevant to me - there is some point in my reading on’.
PPI complaints made up 86% of the complaints referred to the financial ombudsman during the first half of 2013 http://bit.ly/15xrvRH
@ferialhaffajee
People are not brands and journalism's not content. People are human beings and journalism's more than stuff to put on platforms. #jargon @RapidBI
Blog: Plain English communications?
#plain English
@WhichCampaigns Do you think regulators should take more action against nuisance calling companies, working together to charge big fines? #nuisancecalls

#plain English Tip: plan your message first. Then, when you write, you can concentrate on keeping your writing style clear & straightforward.

Great idea! The man who has a 0871 number as his home number so that marketing cold callers end up paying HIM!
@SolihullPolice
To clarify - a good re-offending rate is one which is consistently lower than the predicted level. #plain English

@Cotter_Pin
I've just seen a pram advertised as a "travel system"! Call a spade a spade please. #plain English

Big raspberry to the Mail Online & Daily Express for claims that eating the fruit boosts male fertility. NHS choices: http://bit.ly/17cchau
@philsimon
On Euphemisms and Speaking Directly http://www.philsimon.com/blog/speaking/on-euphemisms-and-speaking-directly … #georgecarlin #plain English

Feeling hungry? These images of hospital food will kill your appetite for a few hours! http://bbc.in/152JwHq Big incentive to get better!
@philsimon A word that I despise: alignment. Just seems like #jargon to me.
#plain English

OFT investigating 6 furniture stores for faking 'old' higher prices to make 'new' sale price look more attractive. http://bbc.in/18Ncjmu

'Dumbing down', 'grade inflation' #GCSE results press coverage: nice ironic guide from the BBC to all those cliches http://bbc.in/14kz7dD
#plain English
This EU doc is a well-disguised call for #plain English, printed on a busy background. Should ensure nothing changes! http://bit.ly/USPe9x
@WhichCampaigns
Need to take an issue to an Ombudsman? Read our top tips http://whi.ch/15JajaG

Here's a #plain English phrase book to help you when you're stuck for the right word http://bit.ly/XeauKu
@WhichConvo 99% of 1,600 voters think companies should scrap premium rate numbers for their customer service helplines: http://whi.ch/130zF9y
@JasonLWebb Not sure why anyone would tweet "utilizing" when "using" is shorter and just a better word. #writing #jargon
#plain English
@dentalhealthorg Parents are warned to steer clear of sugar-filled 'healthy' drinks - http://www.theguardian.com/lifeandstyle/2013/aug/04/sugar-drinks-health-policy-tax?CMP=twt_gu …
Three more big supermarkets promise clearer pricing labels, making it easier for shoppers to compare prices http://bit.ly/18TGxrU
@WhichConvo The PPI mis-selling scandal now costs 2x more than the Olympics. Reclaim mis-sold #PPI for free with @WhichUK's tool: http://whi.ch/reclaimPPI
@CIHhousing RT @tamsinstirling1 Useful guide to universal credit for young people http://ow.ly/npmYM #ukhousing
@Ofcom Heading off on holiday abroad? Read our top tips to avoid being burnt by mobile phone ‘bill shock’ this summer http://ofcom.in/142l9Ie

Less than 1/5th of us complain about nuisance calls and texts. New Which? tool makes it easy to complain http://bit.ly/166b0PI @tiffaniedarke
Someone is talking to me about 'Real time decisioning' #jargon
#plain English
#plain English
Significant proportion of #acronyms used by mental health doctors are poorly understood by nursing staff http://bit.ly/1dSrNXh

Wow! Has anyone made it to the end of this Microsoft memo? Rampant #corporatespeak and #jargon http://on.mktw.net/1899I6B I made it to para six. #plain English
@B1Lou
I have just been asked about "knowledge-base empowerment." Nope. Me neither. #jargon
#plain English
@EmmaBurnettx
Currently on Sky news @NHSwhistleblowr ~ important to speak out about poor care....but if you blow the whistle you get sacked #patientsafety
@WhichHome
We've investigated #energy company call waiting times. The worst is over 17 mins!
@BritishParking
Writing plain English course: Writing plain English course, London, 18th September 2013
Memb... http://tinyurl.com/kn9rlgs #britishparking
#plain English

Which? experts rate top 5 high-street coffee shops. Caffè Nero comes out tops http://bit.ly/1aZnQDa but I still like Costa's Americano best

The top 'misheard song lyrics' http://bbc.in/12IAbU7 And there's a name for misheard lyrics/poems ect: 'mondegreens' http://bit.ly/cwlZcH

Barclaycard remove 'tracker' link to low Bank of England base rate for some cardholders, paving way to rate increases http://bit.ly/15b5EQq
@OliverLawrence1
Plain-English edit of the afternoon: "a large number of" > "many"
#plain English

Rollout of superfast broadband to #rural areas almost two years behind schedule http://bbc.in/124P3iT NAO worried about lack of competition

Why most published medical research is misleadinghttp://bit.ly/165kEPc

Payday lending advertising could be banned under new rules being considered by the Financial Conduct Authority. http://ind.pn/1cI7qve

OFT refers #paydayloan market to Competition Commission http://bit.ly/14zQvs4
@freefacilitator
Found out today what a skip-level meeting means (meeting someone several layers above you in a hierarchy). I'd call it a chat. #jargon
#plain English
@hannahfearn
Overheard on the train: 'I interfaced with that client a lot'. You mean you met them? #plain English

Why it's in organisations' best interests to use #plain English. PE isn't just something 'we have to do for customers' http://bit.ly/14uTbas

8 out of 10 people think banks can't be trusted to fix themselves. Which? research.http://bit.ly/14nMNRQ

MPs: Money Advice Service 'doesn't know what it's doing on money advice' & has 'completely meaningless' business plan http://bit.ly/17y0qUO
#plain English
90% of homebuyers struggle to identify the true cost of a mortgage deal. http://bit.ly/17xEYzg Set-up fees have rocketed in last 2 years.

Daily Telegraph accuses drugs companies and pharmacists of systematically #overcharging the NHS http://bit.ly/19XC3ju
@elainewalton
Hey @stwater - "10 working days" for an email response? Really? You do know that it's 2013, don't you?

Do you always check your bills and statements? 70% of UK consumers overcharged on household bills in the past year.http://bit.ly/1aw8tAb
@redbrowny31
No wonder people can't find jobs, I've just seen an advert for an Early Years Educator! #plain English
Martyn Saville @martynsaville
Want to submit a #PPI claim to Lloyds (or any other provider)? Here's a free tool from @WhichCampaigns: http://www.which.co.uk/campaigns/personal-finance/the-ppi-campaign/claim-back/#.Ubc7yQGUETU.twitter …
BPEConstruction Team @bpeconstruction
I see they've stopped saying "this train is formed of 5 carriages" in favour of "has". At last! #plain English

Does this #waitrose voucher entitle you to £15 off 'four summer shops'? No, you can only use it once. #misleading #plain English

Some Aldi 'produced in Scotland' meat products are from animals reared elsewhere in EU and South America #misleading
http://bit.ly/17uCKjk
@BobBartonEng
"Populate" = to fill a form in. #plain English please.
@jaynefox
Handbook of word & grammar patterns in British vs. American English http://ow.ly/lGgB9 via @GoldsmithTrans #xl8

Consumer minister calls in representatives of top 10 UK grocery chains to explain misleading unit pricing policies http://bit.ly/116W8tS

My trusty laserjet HP2200 has finally given up the ghost :-( Had it about 15 years! Was a great workhorse printer for churning out b/w copy.
@tweeniell
Yet another spam txt today about the payday loan I don't have! I'm with @WhichAction #callingtime on nuisance texts
Regulators say there's been a big rise in complaints about online 'surveys' ripping people off. http://bbc.in/YMwtdv

Survey: only 2 in every 5 people read #patientinformation leaflets in medication packets. http://itv.co/13mJxEy What? No magnifying glass?
#plain English
Ten #buzzwords that have run their course. But let's face it, they were always awful! http://bit.ly/19kLVyZ #jargon #plain English
@hapsci "Common problem in sci comm is that academics pander to their peers, rather than to their audience." @profbriancox #scicomm13
#plain English

Sensible statement on NHS performance information -- 'too much information is as bad as too little'. Refreshing! #plain English
@PeterSpringett
Do they mean roadworks? #jargon #solutions
#plain English

This NHS report looks worth a prize for #jargon overload. And see the NHS manager's quote near the end of the article http://bit.ly/17ox7Bg #plain English
@liamkellyldn
This is a new one: "We've been so busy we've not been able to move forward this" #jargon #plain English

Fed up of seeing 'mojo' everywhere: used to sell an ill-defined idea/product to improve work-related skill/performance in some way #buzzword #plain English
Veronique Rhys Evans @vezre
What's with all this 'adverse weather conditions' nonsense. What's wrong with plain old 'bad weather'? #plain English

Just had junk email entitled 'Miss Sold Mortgages'. So what's new about female mortgage brokers? Ah no, they just can't spell or use hyphens #plain English

Minister criticises recorded train announcements. http://www.plainenglish-uk.blogspot.co.uk/
We've just arranged another 'Writing plain English' course in London on 18 September. For more info please see http://www.wordcentre.co.uk/page9.htm #plain English

Our online plain English phrase book has 100s of alternatives for complex/bureaucratic words & phrases -- try it http://www.wordcentre.co.uk/on-line_phrasebook.htm

Someone tell me this is a wind-up. The most jargon-ridden article imaginable http://bit.ly/13aXOZI #plain English
#plain English tip Use everyday, familiar words whenever you can. Don’t use a complicated word where a simple one would do just as well.

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